Yesterday I wrote about the need to consider how we sell security – and mentioned a bit about marketing, selling, etc. Well, ‘arthur’ at Emergent Chaos (great blog, btw), posted a more succinct view today, called “Not Selling, but Marketing.” Take a read here: http://www.emergentchaos.com/archives/2007/02/not_selling_but_marketing.html

And it was Kathy Sierra that gave me that awesome quote about education and marketing. Of course (hat tip to Arthur for jogging my memory). Apologies for not remembering sooner! If you’re not reading her blog, you are entirely missing out.

I’m thrilled to see that I’m not alone in this belief. Check out arthur’s post. The change is coming… are you going to be part of it?

About the Author Michael Santarcangelo

The founder of Security Catalyst, Michael develops exceptional leaders and powerful communicators with the security mindset for success.

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