Catalyst Considerations – Security Catalyst | a Straight Talk Works

Category Archives for Catalyst Considerations

Do you want to get trained, or do you prefer to learn?

“I see you’re listing the Straight Talk for Leaders as an Executive Course. What’s an executive course?” I got that question more than once after launching. As explained in the need to launch to learn, I overlooked some key details. Despite the energy I put into building something useful, I never explained it. Allow me […]

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How a missed opportunity led to the leadership straight talk framework

“I’m here to sell you.” As he uttered the words, I winced as I looked up from the back table. The audience of security leaders acted in unison. Heads went down. Phones and devices came out. Eyes darted. People stood to leave. Opportunity missed. But then he added, “I’ve been selling to security leaders for […]

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