February 16


Marketing and Selling Security

If you are a security professional, then whether you like it or not, you are in a position of sales and marketing. The challenge we face has always been deeper than figuring out what to do — we have to be able to effectively communicate that to our managers, our colleagues and our users/clients.

I just announced a new training program called “Speaking about Security” – and of course, I hope everyone wants to schedule me to work with your team. Eventually, we’ll even offer this as public training. That said, I am not the type to keep information and knowledge to myself.

I’ll start posting information for you to consider…

Let’s start with a marketing essential: Scientific Advertising by Claude Hopkins is a solid read (many would argue it’s a MUST read). The best part? It’s available on the Internet, for free: http://scientificadvertising.blogspot.com/

If you print this out, it’s about 40 pages long. Entirely worth the read. This will bring you closer to building the mindset to be a successful security 2.0 professional.

Discuss your impressions in the Catalyst Community: http://community.santarmj.staging.wpengine.com/forums/index.php/topic,112.0.html


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Where the stack of work to get done is bigger than what got finished. You dread next week before the weekend even begins.

It doesn’t have to be this way.